Craft

Menswear brands are the star at Pitti Uomo. But what really makes a brand shine brightly?

Digital connoisseurs and the challenge for menswear brands

“Italians work a lot on product and in France, you work a lot on the marketing of product. If you integrate the two, I think you can have a great story and that’s what I was doing [at menswear brand Berluti] and what I’m doing [at Zegna].” – Alessandro Sartori, Artistic Director, Zegna (WWD, April …

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Best cities for bespoke tailoring: do sartorial rankings matter?

Confession: I am not actually a believer in “best of” lists and rankings whether they are applied to universities, wines or films. Nor do I put much stock in them mainly because they inhibit any hint of nuance and promote confirmation bias. Yet these very drawbacks also explain I why have decided to concoct my …

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Sicilian tailoring house Sartoria Italiano

This past April I spent a wonderful Sunday afternoon with Claudio Italiano, his father Luigi, their new apprentice Gloria and friend Christina who helped translate our conversation. Becoming a tailor is difficult enough. But I would argue that becoming a Sicilian tailor (let alone a Sicilian tailoring house) is unusually demanding. After a few hours …

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