Craft

Menswear brands are the star at Pitti Uomo. But what really makes a brand shine brightly?

Digital connoisseurs and the challenge for menswear brands

“Italians work a lot on product and in France, you work a lot on the marketing of product. If you integrate the two, I think you can have a great story and that’s what I was doing [at menswear brand Berluti] and what I’m doing [at Zegna].” – Alessandro Sartori, Artistic Director, Zegna (WWD, April …

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