The more formal side of casual: what should I wear at a Sicilian wedding?

Early in 2022 I had the unexpected pleasure of receiving an invitation to a Sicilian wedding in mid-June. I accepted, and, needless to say, it was a marvelous experience. Since this was my first time attending a wedding in Sicily (or Italy for that matter), I was very curious about the state of wedding attire. …

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Big luxury – is the luxury industry becoming the next big tech?

It might seem premature to float the idea of “big luxury”. After all, luxury and technology are two vastly different industries. And why worry about big luxury when we are still in the early days of dealing with big tech? But it is well worth investigating since both industries share one key feature – both …

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Sleevehead Briefing on Alfred Dunhill

I’m pleased to announce that the first Sleevehead Briefing has been published and the topic is the quintessential English menswear brand Alfred Dunhill. This is a follow-up to my recent article and homage to Dunhill as the world’s first modern luxury brand. Too often, luxury brands are described breezily and superficially. Brands like Dunhill, Chanel …

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An homage to Alfred Dunhill – the world’s first modern luxury brand

On or about December 1910 human character changed. Virginia Woolf, Mr. Bennett and Mrs. Brown (1924) History is rarely a linear and logical progression of events. The insular and exclusive world of luxury brands is a case in point. If you were to name the biggest and most famous luxury brand today, most of us …

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How to understand Sicilian tailoring through food

Many thanks to Tim Mureau for forwarding this video by Paul Hollywood. The video is not only a wonderful introduction to Sicilian food such as cannoli, cassata, arancini and street food but also to Sicilian history. What is less well-known is that understanding Sicilian food is perhaps the ideal way to understand the uniqueness of Sicilian …

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