Spring is in the air as the saying goes. That sense of freshness can also be discovered in a pair of shoes made just for you. With bespoke, you could say it’s always spring time. For all these reasons, spring seems a fortuitous time to launch a new bespoke venture. It is with profound pleasure that I’m writing to announce the launch of Calzoleria Pisana.
But creating a new bespoke offering is no easy task. As I recently wrote in my blog post on the artisan’s dilemma, the path of an artisan is at least as difficult as an entrepreneur’s and considerably more challenging in many ways. In the case of Calzoleria Pisana, it is even more extraordinary.
What makes Pisana even more extraordinary is that it is new from a generational perspective. As far as I know, it is the first new bespoke shoemaking venture in Sicily in a very long time – probably in at least a generation. Pisana will offer both MTO and bespoke shoes.
In particular, it is the culmination of more than a year’s worth of effort by a Sicilian entrepreneur and a shoemaker in his hometown of Piazza Armerina. We are both very excited in what we are doing to help sustain and revitalize Sicilian craftsmanship.
I’m also honored to say that entrepreneur @otrigona is a reader and friend of Sleevehead. Besides being immensely knowledgeable about the tailoring scene in Sicily, Otto was immensely helpful when I was updating the second edition of Sleevehead’s Guide to Sicilian Tailoring.