We live in an environment of increasingly mobile, pervasive computing and connectivity through smartphones, netbooks and internet devices like the iPad. Thousands of interesting, functional and even ingenious apps have been developed for smart, mobile devices. With the larger format iPad, one might think even more opportunities would exist for great apps.

But as far as I can tell, a “killer” iPhone or iPad app for men’s clothing has yet to emerge though a few promising ones have been released just in the past few weeks. Here are some contenders:

Alan Flusser has released an intelligent style assistant app called BeSpeak. As his website describes, the app provides the ability to:

  • Create a personal profile based on hair color, skin tone, eye color, face shape, body shape and size
  • Generate profile driven outfit recommendations
  • Coordinate clothes from your wardrobe


Bernhard Roetzel has released an app called iGentleman (not to be confused with the term iGent!)

This content-driven app contains four sections on business wear, casual wear, formal wear and shoes as well as a list of bespoke tailors and shops (currently only in German).

There is also an app called Uniformity that is both informative and functional for Navy personnel. It is a virtual assistant that helps Navy servicemen and women assemble the correct elements of their uniform in terms of ribbons, insignia and dress garments.


What might a killer clothing app look like?  Good question. I think it depends on the specific audience segment. For the retro-minded, how about an abridged digital version of the canonic Esquire Encyclopedia of 20th Century Men’s Fashions, complete with gorgeous hi-res scans of Laurence Fellows’ classic illustrations for the iPad?

What would be the killer clothing app for you?

Additional links
AskAndy thread on Flusser’s BeSpeak app

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