In 2009 I wrote about hatwearing and four reasons why men wear hats today. I decided to write about hats because it seemed to me that hatwearing (brimmed hats) among men has picked up in the past five years.
So when did hatwearing supposedly die off before making this recent comeback? Some say after World War I, others after World War II and still others say in the 1960s. Here’s a Life Magazine ad from the classic American hatmaker Stetson advertising its Whippet fedora. The date of the issue is March 8, 1948.
It’s been an elusive question – what decade marked the end of hatwearing and why? It’s a question I will address more comprehensively in my book.