Blogs can provide short-term sales spikes and perhaps even smooth out the seasonality of sales in the bespoke tailoring business and provide a predictable demand curve. Of course, the most well-known and successful example of this is Thomas Mahon and his blog the English Cut. Beyond simply sustaining a business, he actually grew and expanded […]
For tailors: Managing/shaping demand through blogs Read More »
Back in April 2005, I wrote a “marketing 101” entry for bespoke tailors and thought a recent discussion thread I created would be a useful sequel. A few weeks ago I posted a marketing related thread on AskAndy about the web as an underutilized marketing channel for tailors, shirtmakers and other bespoke artisans. I listed
Marketing 201 for tailors: Pourquoi le web site? Read More »
A rather heated topic on AskAndy and StyleForum has led me to post this entry, which I also posted on the Ask Andy thread. The issue at hand: a tailor and his dissatisfied customer. What are some of the lessons learned on both sides of the sartorial aisle? If I were a customer, I would
Two sides of a coin: being and choosing a tailor Read More »
A couple of months ago I got a 20GB iPod, which, for those of you who have been living in a cave the past couple of years, is the most popular portable digital music player in the market. Apple owns the market with something like 75% market share for a number of reasons. But that’s
Protecting your iPod Read More »
As promised in an earlier post on blogging, I’ve compiled a list of tips and pointers to help get your thought process started. Perhaps you’ve thought about starting your own blog. If you’re interested in making an impact, let me suggest that you need the following ingredients: Passion Great things start from interests, ideas, places,
Tips for successful blogging: My 5 P’s Read More »
There is an odd quixotic character to blogging. On the one hand, it seems to have revolutionized the very idea of publishing – think easy, accessible self-publishing anytime and anywhere. Think about a world in which every competitor, every customer or every partner could publish whatever he or she wants about your business and more
Why blogs will change your business – and why they may not Read More »
Today I listened to an interview and profile of Rafe Esquith in an NPR broadcast. Mr. Esquith is a Los Angeles public school teacher with remarkable passion and dedication for instilling excellence in his students. His goal is to create a “culture of excellence” and the results are remarkable. A great story and lesson for
The best measure to live by – the standard of “excellence” Read More »
Here’s a merry statistic behind the buzz of blogs and the business they can potentially generate. According to fellow blogger Red Couch, Tom Mahon’s English Cut blog has created a 300% increase in new business in 10 weeks since posting his first blog entry at the beginning of 2005. The English Cut, if I’m not
The business behind blogging: Bespoke tailor sees sales lift Read More »
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