Business & Tech

Menswear brands are the star at Pitti Uomo. But what really makes a brand shine brightly?

Digital connoisseurs and the challenge for menswear brands

“Italians work a lot on product and in France, you work a lot on the marketing of product. If you integrate the two, I think you can have a great story and that’s what I was doing [at menswear brand Berluti] and what I’m doing [at Zegna].” – Alessandro Sartori, Artistic Director, Zegna (WWD, April […]

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Fit, tailoring and menswear 2.0

I headed over to Brooklyn today and chatted with Joseph Genuardi who is featured in the recent documentary Men of the Cloth. Joseph is currently head tailor at Martin Greenfield Clothiers, a leading US manufacturer of hand-tailored men’s clothing. Not only did Joseph show me the different workshop areas of the nearly century old building,

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Mastered.com – the theory and practice of making things

I’m not terribly fond of the well-worn adage “Those who can, do. Those who can’t, teach”. Indeed I think it is very wrong-headed in assuming the separation of theory from practice and privileging the latter in all instances. Perhaps I’m overlooking something but I’ve found the individual parts rarely exceed the sum of both. This

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